HiQ is a leading fast-fit carcare brand operated by Goodyear Dunlop. The company approached Fitch to rebrand it and help it shed connotations of an unwelcoming and uninspiring experience. Fitch's solution was to take a new look and develop a brand that reflected a strong customer-led ethos. The brand communicates openness through the use of simple language and illustrations, and the environment features glass walls to allow customers to see through on to the garage floor. The design team included design studio director Simon Moriarty, design director Sam Stone, and designers Leigh Chandler and Dominic Keighley.