Alixir is a food brand dedicated to health and wellbeing in Italy, with a view to expanding into Europe. Four Alixir products target specific health areas including the heart, the immune defence, the intestine and antioxidants. Williams Murray Hamm generated the 'Nourish your life' brand by creating a symbol for each health benefit area. For example, a seed becomes the heart and the orange drink the intestine. Each symbol sits on a black background, which is the dominant brand colour across all communications. The design team included creative director Garrick Hamm, designer and typographer Grant Willis, and photographer Andy Grimshaw.