Good Natured collaborated with the Rainforest Alliance, a charity devoted to the practice of sustainable farming, to create a new sustainable juice brand. Dew Gibbons developed the name, tone of voice, identity and packaging to differentiate Good Natured from other juice and soft drink brands with sustainable credentials. The carton is wrapped in graphics of rainforest leaves to communicate values of healthy and rich paradise flavours. The creative directors were Steve Gibbons and Shaun Dew, and the designer was Nick Vaus.