BBC Three has moved on from the animated blobs that created its iconic identity. The challenge was to develop BBC Three as a newer, brighter and more engaging multiplatform entertainment hub for a media-savvy generation. Red Bee Media captured this by showcasing a colourful world full of weird places and quirky characters. The brand was then carried across TV, online and mobile platforms with a new logo, colour palette and on-screen presentation. The team comprised creative director Alison King, account directors Emma Proffit and Sarah Alexander, and producer Sophia Pendar-Hughes.