The British Chambers of Commerce exists to help businesses realise their potential. Its vision is to make their network an essential part of growing businesses in the UK. Elmwood was tasked with developing an identity to express that vision and apply this to stationery, brochures, branch cards and launch materials. This was executed by developing a logo known as the growing 'B'. A leafy stem symbolising business growth was used across the whole identity. The creative team included design director James Backhurst and project manager Dawn Hamilton. Artwork was by Ryan Ruscheinsky.