Integrity is an established dating bureau helping busy professionals find that certain someone. The rebrand needed to engage younger audiences, especially men, who were considered statistically less likely to join such an agency. Curious' solution was to come up with something sophisticated, discreet and subtle. The new identity appropriates the dot above the second 'I' in Integrity and places it on top of the first - thus marrying the two characters together. The rebrand includes a new website, which features the strapline 'About you' rather than 'About us'. The design team included design directors Gary Smith and Peter Rae, designer Gary Smith and copywriter Des Waddy.