After 50 years in the business, the Eastern European law firm Wolf Theiss felt it needed to reassert its regional leadership position from both a client perspective and for existing and potential employees. The idea was to build on its success. The Partners developed a brand that demonstrates its intelligence in an engaging and witty way, cutting jargon and concentrating on the words. The identity uses typography as a visual metaphor. The design team included creative partner Greg Quinton, creative director Jack Renwick and designers Tim Fishlock, Tim Brown, Bob Young and Jessica Philpott. Copywriting was by Nick Asbury.