The show featuring artist Gustav Klimt's major works was a headline event for Liverpool's European Capital of Culture 2008. Tate Liverpool tasked True North with creating a visual identity that would work across multiple media platforms and appeal to a diverse audience. An eye-catching and cohesive brand identity was developed combining the distinctive Tate font with Viennese typographic elements and integrating Klimt's trademark gold and floral graphic patterns. The design team included creative director Alan Herron and designers Michael Rigby and Lucy Gascoigne, with production by Trudy Tabernor.