Scotland's national opera company Scottish Opera needed an identity that would challenge the perception of opera with a brief to 'open up opera' and make it more accessible to everyone. Hat-Trick Design's solution is based on taking the 'O' of 'opera' and opening it up to the form of 'S' of 'Scotland'. The angle created in the marque was then used in Scottish Opera typography and imagery. The creative directors were Gareth Howat, David Kimpton and Jim Sutherland, and the designer Adam Giles.