The University of East Anglia approached Blast to design a new identity, which would promote a unified organisation, a clear architecture and muchneeded consistency. Blast's solution was to draw on the initials UEA, as this is how the university is widely known. The graphic device at the heart of the logo is an iconic representation of excellence and the creative 'spark' that would epitomise the university's work. The team comprised design directors Colin Gifford and Paul Tunnicliffe, and designers Henry Sly, David Atkinson and Martin Cox.