The Gourmet Hotdog Company aims to reinvent the hot dog with new recipes, using organic and locally sourced produce. Food retailer entrepreneur Mark Yates turned to R&D&Co to create a brand that would appeal to consumers looking for a high-quality alternative to sandwich and burger bars, positioning hot dogs as premium products. The identity is grounded in a bold graphic logotype that features a stylised representation of the product. The creative team includes creative director Rob Andrews and designers Natalie Bullard and Dave Brown.