As London's new terminus for Eurostar, St Pancras International set out to change the way people use stations, adding emotion to what can be a functional experience. Lewis Moberly used the rallying cry 'Meet me a St P' as the stepping stone to develop the logo and identity. Contrasting old with new, the clean lettering features a gothic 'T' and detail diamond, which echoes the diamonds of the original station clock. The station is painted in Barlow Blue to 'blend with the heavens', suggesting the station's iconic roof. The abbreviated 'St P' is used on all communications, posters, carrier bags and trolleys.