The Connaught claims to be a country house hotel in the heart of London. After an extensive renovation in 2007, the management decided to review its brand. It approached The Partners to create a new identity, expressing it as a 'home from home'. The Partners used the hotel's crest, a hound, to create a logo and graphic style for the hotel. The creative team included creative director Greg Quinton, strategic consultant Margaret Wolhuter, senior designer Jessica Philpott, designer Anoushka Rodda, project manager Donna Hemley and illustrator Chris Wilson.