The Spirit Guide was created as an inspiration piece for the subbrand Nokia N-series community - Nokia employees, agency partners and other internal stakeholders in Nokia multimedia. The concept was born out of the question of what drives an 'N-series person' to be adventurous, discover, create and share. FutureBrand developed Nokia's claim that every discovery begins with a sense of curiosity by inviting the community to share their moments of curiosity through uploading them on to www.nseriescuriosity.com. After receiving 1200 submissions from 13 countries, FutureBrand brought together all the moments that made people curious in the form of a book, using images, videos, stories, music, articles and interviews.