Jme is a new collaborative lifestyle concept originating from Jamie Oliver. Pearlfisher was asked to develop a strong logo and visual identity, creating inspiring packaging for a broad range of products. As the Jme brand brings together designers, producers and growers, the identity needed to reflect this range of expertise. Pearlfisher differentiates the collection from other lifestyle brands by segmenting the products individually on the basis of how they come together in the home, such as 'gather and share', 'explore and enliven' and 'comfort and nurture'. The bold Jme logo holds the collection together.