Blast Design was approached to promote the Arjowiggins' Conqueror paper range to designers and stimulate the use of the paper for applications other than business stationery. The campaign is centred around a 256-page book, printed on eight different Conqueror stocks, with each section following a different theme, illustrated with witty thoughts and ideas. Awareness was generated through an e-mail teaser campaign, four special-edition A2-sized posters and a website providing a portal for designers to download illustrations and register on the Conqueror database.