Neon was briefed to create a marketing campaign to help promote the 60th anniversary of book publisher Thames & Hudson. A new signature was developed integrating the existing dolphin colophon and the full Thames & Hudson brand marque. The signature was to be used on various digital and printed applications. Neon also produced a strapline - '60 years of making a splash' - based on the dolphin icon. A simple animation was created to work with the existing website, and 20 titles from the Thames & Hudson back catalogue were reprinted as special editions.