NB Studio was briefed to combine the charisma of a ringmaster and the mystery of a magician with the care of a museum curator to animate the spectacle of the D&AD Awards night. The event is about award-winning work, and to capture this creativity NB Studio used the common denominator linking these three characters: the white gloves. The gloves were chopped at the wrist to become a personality in themselves, suggesting applause, nerves and the camaraderie of the night, all showcased across viral teaser films, large posters, Web banners, table plans and tickets. Copy was by Scott Perry.