This Grade II-listed former textiles warehouse, at 52 Princess Street in Manchester, recently benefited from an extensive refurbishment which revealed many of its original features and added a contemporary spirit. Creative Lynx has created an identity that echoes the period of the building's original construction - the '52' brand identifier forming a marque crafted from the shapes of numbers common during the 18th and 19th centuries. A dot typeface is used for the production of the illuminated letters on the bespoke reception desk. The two components give a versatility that allows more conventional applications online and in print.