A campaign was commissioned to mask building work at Oxford Brookes University, informing students and staff about the regeneration to be completed in 2015. The 'Space to Think' initiative celebrates the achievements of the university. Hat-Trick Design developed a tree icon to represent learning and growth, and drawing a parallel with the leafy campus and the idea of putting down roots. A collection of more than 150 varieties of tree will be created, from print to sculpture. Existing trees are lit at night to mark out the area.