Oxford Brookes University runs the successful Brookes Bus service, linking its campuses and halls of residence with the city centre. The service is also open to the general public and has been well received, so Oxford Brookes was keen to develop and promote it. Radford Wallis created a new design for a fleet of 11 double-decker buses, retaining the blue base colour with the university brand identity. A single route line was developed, using existing graphics, to illustrate where people can get coffee or explore the sights of Oxford and flag up that these destinations are all on one route. Posters and other marketing collateral were also developed.