Harriman Steel was approached by the BBC to produce a complete brand identity for its Dig In campaign. This BBC learning initiative aimed to encourage the nation to plant, grow and cook their own vegetables. Harriman Steel approached the brief by creating playful and human animations with a sense of humour. They had to be identifiably British and speak to the whole family. Typical garden imagery - such as garden gnomes, Wellington boots and water hoses - was used to spell out words, with photography by John Langham. Animated guidelines also featured on the campaign website.