Directgov is a Government brand that unites all its public services, making it accessible for everyone to understand and use. Bostock and Pollitt conducted a complete overhaul of the existing branding. A playful dog character was created by using key elements of the brand, such as an orange arrow for its head. The animation explained the services and where to find them. Other elements of the campaign were brought to life by creative agency MCBD, which developed animations for television and print advertising.