Benchmarks Awards 2009
Eva Rothschild: Cold Corners by Rose for Tate Britain
Tate Britain invited Rose to brand its 2009 Duveen's Commission, Eva Rothschild: Cold Corners. The brief was to arouse public curiosity with a marketing campaign, creating intrigue and anticipation, hinting at the artwork without giving the game away. Rose worked closely with Rothschild, whose sculpture is a contemporary composition of black, triangular polished metal tubes which zig-zag their way through the architecture of the Duveen Galleries. The solution provides a simple, high-impact graphic execution, with thin black lines to echo the work. Posters and printed materials use a spotgloss lamination to convey the highly polished nature of the finished artwork.







