The brainchild of artist Quentin Blake, the House of Illustration will feature past and present illustration, British and international, when it opens in 2011. Hat-Trick Design developed an identity that would work with a wide range of illustration styles. A sketchbook page was used as a logotype so that illustration can be incorporated. Miniature sketchbooks were developed for business cards, and bags made for fundraising events use the logo to form a window into the contents. The logo is also used as a publisher's mark on book spines.