Portfolio Advice Day is an initiative set up by the University of the Arts London and Tate Britain, offering guidance to students thinking about applying to university to study the arts. Magpie Studio created an identity that works over multiple platforms and aims to broaden students' perceptions of what the arts cover. A portfolio icon is at the heart of the branding - used on business cards, brochures and folders - which reveals the contents of an everyday portfolio. The website is fully interactive, showing what can be achieved online using Flash. T-shirts were designed for student support staff - dubbed 'portfolio angels'.