Together Design created an identity to relaunch the Towner Art Gallery in Eastbourne to attract both art-lovers and curious youngsters. The new, shorter name - Towner - stemmed from the brand mark, fashioned from a single strip of folded paper. The public's imagination was captured as the design team rolled out a soft launch through the media, showing local people how to make a Towner 't' for themselves. The marque provided a springboard for the whole project, with the architectural 'folded' theme being carried through every aspect of the gallery.