Tossed is a healthy eating food service, founded in 2005. Honey was brought in to overhaul the brand identity, and establish and build a market leader by creating new packaging, interiors and marketing communications. Tossed became a leading salad-bar brand in London, where shoppers chose their own salad base with 'tossers' creating the main course in full view. Honey developed an inviting and warm shell, using humour to merchandise the fresh food.