The Partners was challenged to attract the ultra-fashionable in-crowd of east London to cocktail bar The Hoxton Pony. Defying expectations, the interior styling mixes influences from the English countryside to science fiction. Gourmet food is wrapped in newspaper, drinks are served in teacups and the cocktail menu is ever-changing. The strong black-and-white graphics use simple iconography and solarised imagery to ensure communications cut through the noise and chaos.