AWARD CEREMONY
Tuesday 30th November
Grosvenor House Hotel
London, W1
FOR EVENT INFORMATION PLEASE CONTACT:
Lorraine Stinson
Event Coordinator
benchmarks@centaur.co.uk
T: +44 (0)20 7970 6524
F: +44 (0)870 607 9573
A: Benchmarks Awards 2010
C/O Centaur Events
St Giles House
50 Poland St
London
W1F 7AX
FOR SPONSORSHIP OPPORTUNITIES PLEASE CONTACT:
Vicky Adams, Group Ad Manager
T: +44 (0)20 7970 6414
victoria.adams@centaur.co.uk
Benchmarks Awards 2010
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About the Awards
The Benchmarks Awards are designed to set a standard in the recognition of excellence in brand communications. They differ subtly, but significantly from traditional awards schemes, both in their scope and in their spirit. In terms of scope, the entry categories represent market sectors rather than design applications. This means the judges will always compare chalk with chalk and cheese with cheese.
The Benchmarks recognise excellence both in full-blown branding programmes and in one-off campaigns to enhance or extend the brand. There is potential for two separate awards in each category: one for a branding programme; and one for a campaign.
All Benchmarks entrants are asked to demonstrate how their branding programmes or campaigns work across a variety of different communication platforms. While a single example of brilliance cannot win a Benchmark, a strong strategic concept, which can be shown to work effectively in a variety of areas, will be a lively contender within its category.
Entrants are judged on the consistency of the brand message, within the programme or across the campaign, overall creativity and innovation achieved within the constraints of the brand guidelines. The judges also consider the appropriateness within the relevant market sector.
