Dixonbaxi completed a comprehensive refresh for the Five channel identity, including the on- and off-air look. Each component of the channel has been redesigned to be more vocal, expressive and creative. The idents were developed as 'brand bursts', with each taking on a different facet of Five. Twenty ideas went into production, selected from various creative and production teams including Partizan, Aardman Animations, Buck, Flynn and Rokkit.