In 2008 Puma became a competitor and official supplier of the 2008 Volvo Ocean Race. GBH Design was asked to design the branding and graphics for Puma's harbourside hospitality area. These were created from 24 shipping containers architecturally pieced together, but designed to separate for transportation as the race travels from port to port. The containers housed three stores, PR offices, a bar and viewing decks. All graphics and marketing collateral shared a language that reaffirms the shipping containers.