Laser eye surgery specialist London Vision Clinic briefed Hat-Trick Design to come up with an identity programme reflecting the intricate and delicate nature of its surgery. Hat-Trick designed five guilloche 'eye' patterns, created using a single icon repeated to form an eye shape. Each icon represents a key stage provided by the clinic: screening, service, treatment, results and aftercare. The pattern was developed to different scales, then rolled out across all marketing collateral.