Every year the Royal Mail produces many sets of specialist stamps based on anniversaries or world events, which can be collected in a Yearpack. The Chase was briefed to develop a photographic solution for the themes in the latest Yearpack. It came up with the idea of using the white frame and perforated edges of Royal Mail stamps. The white vinyl frames were positioned on Post Office glass counters, developing an interactive point-of-sale that engages with the public.