Fitch was asked to develop a series of brand tools for Carhartt, including brand manifesto and comprehensive retail guidelines. Carhartt tasked Fitch to launch its Work Wear brand in EMEA, leveraging its US heritage while creating relevant communication solutions. Working closely with Carhartt, Fitch created a brand dedicated to its values by applying the Carhartt trademark materials and eye for construction to a number of guardianship tools, including exhibition spaces, retail formats, products and promotional material.