Wieden & Kennedy approached Intro to direct a collage-based viral to be shown during the fourth round of the FA Cup, as part of its Giantkillers campaign for Nike. Intro developed the collage concept by using tabloid news headlines, with players made from football cuttings. The 30-second virals were created using a combination of stop-frame animation and live action. Intro implemented the concepts across a series of national press ads. Intro senior designer Julian House created the sound design.